What it takes to win a Ballon d'Or: Trophies, goals and playing the PR game
It's no longer enough to be the best on-field player in order to have a shot at the Ballon d'Or, soccer's top individual prize. You have to make your case in the media, too -- and it takes a lot of work.
It's no longer enough to be the best on-field player in order to have a shot at the Ballon d'Or, soccer's top individual prize. You have to make your case in the media, too -- and it takes a lot of work. This story matters for Sports & Fitness readers tracking player. Reported by espn.com. Read the full original at the source link below.
Originally reported by espn.com. PlayerNews.com curates and briefs the sports & fitness stories that matter. Our editorial policy →
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